Have you ever noticed that most fast food chains use the color Red and Yellow on their logos? Perhaps not, but that’s not just a mere coincidence. They play along the lines of color psychology i.e. the effect of color on human behavior and decisions. The color Red, according to…

Remember when you were a child it took all of your focus to perfectly tie your shoelaces, but now you know it like the back of your hand? Whenever we are learning a new skill, we go through different phases called the “Four Stages of Competence” as described by management…

Have you ever noticed that you only find Coca Cola in McDonald’s and Pepsi in KFC? You will never find a Pepsi in McDonald’s or a Coca Cola in KFC. This is called “Strategic Partnering”. Strategic partnering is basically when two companies ally, usually to leverage each other’s brand image…

Starbucks has been consistently selling world’s most overly priced coffees. Their product pricing and positioning strategy gives it all away. But first, let’s have a look at the menu: Their most popular and best-selling drink on the menu is Vanilla Latte. …

“Which color did you focus the most upon?” (𝘊𝘩𝘦𝘤𝘬 𝘰𝘶𝘵 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 𝘵𝘰 𝘴𝘦𝘦 𝘩𝘰𝘸 120 𝘰𝘵𝘩𝘦𝘳𝘴 𝘥𝘪𝘥) I asked this question to a sample population of 120 people from my network. 75% of them focused on the green color, the one in the middle. While the rest 25% were equally spaced between the remaining 4 colors. Why did most people choose the middle color? Because of the “Center Stage Effect”, a phenomena that when presented with a number of choices people have a tendency to select the middle option.

“You want to buy an imaginary product X, which of the below options seem more lucrative to you?” I conducted a survey few weeks back and asked this question to my network, a sample population of 120 people. About 70% of them responded that they’ll go with the one whose…

How was Apple born: Apple’s success is hugely credited to Steve Jobs, not because he was a genius innovator, but because he was an excellent salesman or marketer. The company started when Steve Wozniak, a friend of Steve Jobs showed him a pseudo-computer that he made by using a certain…

How Netflix was Born: Marc Randolph and Reed Hastings, co-founders of the world’s most popular streaming service “Netflix” changed the history of television, but it was just a fluke. Before Netflix or before the idea of online streaming existed, Blockbuster was the major player in home movie and video game…

I know we fight, but it just might Be because our feelings collide We resonate at the same hertz Maybe that’s why it hurts Some things can’t go forever, some things you can’t control But you will still cherish them, because they make you whole Sometimes you’ll want to end them, sometimes let them just go Sometimes you’ll want to hold them tight So you can hear their heart’s echo Sometimes you think it is over