The Center Stage Effect

Abhishek Chauhan
Aug 6, 2021

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โ€œWhich color did you focus the most upon?โ€
(๐˜Š๐˜ฉ๐˜ฆ๐˜ค๐˜ฌ ๐˜ฐ๐˜ถ๐˜ต ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ฆ ๐˜ฉ๐˜ฐ๐˜ธ 120 ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ๐˜ด ๐˜ฅ๐˜ช๐˜ฅ)

I asked this question to a sample population of 120 people from my network.

75% of them focused on the green color, the one in the middle.

While the rest 25% were equally spaced between the remaining 4 colors.

Why did most people choose the middle color?

Because of the โ€œCenter Stage Effectโ€, a phenomena that when presented with a number of choices people have a tendency to select the middle option.

Also, a study was conducted indicating what people look at when choosing between 3 options in the initial and the final 0.5 seconds.

Results suggested that 65โ€“80% of the people tend to look at the middle choice in initial 0.5 seconds.

And almost 60โ€“70% tend to look at the middle choice in the final 0.5 seconds.

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Abhishek Chauhan
Abhishek Chauhan

Written by Abhishek Chauhan

Thinker โ€ข Wonderer โ€ข Explorer

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