The Center Stage Effect
โWhich color did you focus the most upon?โ
(๐๐ฉ๐ฆ๐ค๐ฌ ๐ฐ๐ถ๐ต ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ต๐ด ๐ต๐ฐ ๐ด๐ฆ๐ฆ ๐ฉ๐ฐ๐ธ 120 ๐ฐ๐ต๐ฉ๐ฆ๐ณ๐ด ๐ฅ๐ช๐ฅ)
I asked this question to a sample population of 120 people from my network.
75% of them focused on the green color, the one in the middle.
While the rest 25% were equally spaced between the remaining 4 colors.
Why did most people choose the middle color?
Because of the โCenter Stage Effectโ, a phenomena that when presented with a number of choices people have a tendency to select the middle option.
Also, a study was conducted indicating what people look at when choosing between 3 options in the initial and the final 0.5 seconds.
Results suggested that 65โ80% of the people tend to look at the middle choice in initial 0.5 seconds.
And almost 60โ70% tend to look at the middle choice in the final 0.5 seconds.